More than 2.1 billion people own a smartphone and 81 percent of the U.S. population uses social media. With professional platforms such as LinkedIn continuing to grow in popularity, businesses have recognized the opportunity to leverage social media within their recruiting efforts. However, despite the growing interest, many executives are still unaware of the benefits. Let’s take a look at three reasons why you should use social media to find your next recruit.
Draw an early first impression
With the labor market recently reaching its longest streak of job growth on record, employers are scrambling to fill open positions. The need to make quick and effective hires comes with challenges, including hiring the right person. First impressions are vital when conducting interviews with applicants, but what if executives could have an established impression before the candidate is even in the office? Social profiles carry a distinct visual identity, voice, and overall brand that can allow employers to gain a general impression before ever conducting an interview.
Personalize the process
Seventy-one percent of executives say that social media recruiting was successful in decreasing time to fill non-management, salaried positions. Utilizing social media in recruiting allows for employers to measure variables such as emotional intelligence and culture fit before the interview process even begins. With an already established idea in mind, interviews become more personal and provide a more accurate measure of possible success. This strategy has been so successful that more than one-third of businesses have adopted a social media recruitment program.
Create a positive company image
Company culture has continued to play a role in job seekers’ employment decisions. In fact, 82 percent of employees report that company culture is a potential competitive advantage for a business. Social platforms are a great place to display company values and other positive benefits associated with culture. When job seekers see a well-rounded company profile, they are more likely to explore possibilities with that organization. This positive messaging will also increase engagement from an already-established following, creating employment opportunities with those who consistently follow and understand your brand.
Successful employees start with successful recruiting and the use of social media can help set your efforts apart from the competition. For more tips on how to improve your hiring strategy check out our blog on five ways to improve your recruiting processes.
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